Three Day Consumer Experiential Event

The Journées Particulières of LVMH showcases the amazing diversity of the organisation’s Houses across the world. In Scotland, Glenmorangie Distillery opened its doors to welcome visitors behind the scenes and to enjoy unique, family-friendly, experiences for one weekend.

D2 worked closely with Glenmorangie Distillery and Visitor Centre teams to design, develop and deliver a two-day programme of engaging Masterclasses, unique experiences, local food and activities highlighting the Distillery’s unique whisky and location, and the close links with local partners and charities. This was supported by an online, social and press PR programme.

Over 2,000 guests delighted in the range of experiences on offer, with very positive feedback received, and client objectives exceeded.