Castle Water are the UK’s leading independent business water supplier, providing water and wastewater services to hundreds of thousands of businesses, charities and public bodies in England and Scotland.

Following its rapid expansion, Castle Water felt its existing identity and message was becoming weak and divergent across touchpoints and was looking for advice to bring back some cohesion to the brand.

Following a number of meetings and workshops with key stakeholders, Castle Water appointed D2 to undertake a complete brand review including brand messaging and design. The outputs were a new brand identity; style guide, stationery & marketing collateral, Office templates, direct mail, social media templates, livery & signage. The final output provided Castle Water with a comprehensive new look and feel across all customer touchpoints.